This guide lists some 'Do's and Don'ts' when it comes to writing or reviewing your website content.

Writing Copy for your website

To begin writing your website text, it is important to know the profile of a typical web user and how this affects the style of your writing.   Simply using content from existing printed marketing material won't necessarily be the best way to approach content for your website and you may lose potential customers.

The difference:

• Print : Printed materials allow customers to sit back, relax and read, wherever they like, when they choose to. Readers have time to peruse your information and can easily pick up wherever they left off. 
• Web : Web users are usually time poor and are in a hurry, so they "scan" information quickly. They already know what information they need or what action they would like to take before they arrive at your website. You only have a small window of opportunity in which to secure their attention. 

Home page help

Many readers see the home page as an introduction to your business. The home page is the most important part of your website as it will determine whether your visitor continues looking at your business or "bounces". A "bounce" is when a users spends less than 3 seconds on your website.

Keep in mind

• Your readers are impatient so keep it simple, to the point and highlight key words.
• Successful home pages engage readers immediately.