More people are using the Internet to research businesses and purchase products and services online. Most often they want to do this quickly and efficiently. Our second essential is Solid Navigation.
We are adding 1 essential tip a week for the next 8 weeks to help you achieve your website goals, so stay tuned and informed!
2. Solid Navigation
A good navigation bar makes it easy for visitors to get to the information they require. Make the primary (top) navigation bar simple, don’t have too many ‘levels’ of navigation and provide your visitors with the information they require within 3 clicks. Including bread crumbs, footer links, internal links and search functions also assist the visitor.
Our Previous Business Website Essentials:
- A Logical Sitemap