Increase business effectiveness

I've been telling businesses for years that getting a website is a no-brainer, believe it or not its hard to convince some people of this.  Return on investment for a quality website is (in my mind) easy to quantify but for a lot of businesses taking the step and investing in a so called intangible technology is often a hard barrier to overcome.  There is a trend though that small business owners, it seems, are starting to realise the benefits of a well designed, quality website.  

 

According to the Sensis e-business report released in August, 71% of SMEs believed that their website has improved business effectiveness. The promising aspect of this is that this figure is up from 65% on last years report.  This trend indicates to me that

  • The quality of websites are improving
  • SMEs are using the technology in a wiser manner and
  • There is now more understanding of how a website can help a business. 

 

According to SMEs interviewed their website increased business by:

  • Informing people about the business (18 per cent);
  • Increased awareness (11 per cent);
  • Exposure to a broader market (10 per cent);
  • Easier for people to access (10 per cent);
  • More enquiries (nine per cent);
  • Extra sales (eight per cent).  

 

Interesting to note also that ...

  • More than fifty per cent (54 per cent) of SMEs now have a website
  • 13 per cent of SMEs are expecting to start a website over the next 12 months.
  • Less than one-third of businesses have no intention of having a website. 
  • Eight in 10 businesses in the accommodation, café and restaurant sector now have a website,
  • Just two in 10 businesses have an online presence in the building and construction sector

 

I love stats!

I've been telling businesses for years that getting a website is a no-brainer, believe it or not its hard to convince some people of this. Return on investment for a quality website is (in my mind) easy to quantify but for a lot of businesses; taking the step and investing in a so called intangible technology is often a hard barrier to overcome.

About Us

Discover Me provide quality web design and web development services to Mornington Peninsula, Melbourne and Surrounds.

Our philosophy is to provide quality products and services within a highly customer orientated framework. We pride ourselves as leaders in our field through a passionate focus on what we do.

Sign up to our Newsletter

  • *
  • *