Good Point
Web users are usually time poor, so they "scan" information quickly. Your visitors already know what information they need or what action they would like to take before they arrive at your website. Using bullet points can really help the readability of your website content and assist your visitors find the gist of what your communicating quickly.
Why use bullet points ...
- Web readers dig them!
- It captures and holds your visitors attention
- They're easy to read quickly
- They keep the message clear and concise
- They're easier to write and help the writer focus
You only have a small window of opportunity in which to secure your visitors attention so we highly recommend using bullet points regularly and wisely. How many of you skipped the first paragraph in this article and went straight to the bullet points?
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