Search engine optimisation is the process of making your website rank
high in major search engines (such as Google) when a specific word or
phrase is searched by a potential visitor.
Search Engine Optimisation (SEO)
Search engine optimisation is the process of making your website rank high in major search engines (such as Google) when a specific word or phrase is searched by a potential visitor. By improving your Search Engine Optimisation (SEO) you will attract more visitors to your website and in turn generate more leads and (ideally) sales.
Google ranking
Successful SEO generally means a high ranking in Google, as Google holds a large market share of all internet searches. Google does not publicly reveal its search engine ranking algorithm; the algorithm is modified and improved regularly and contains over 600 determining factors. Google reports your ranking as a number between 0-10 (10 being the best). This value represents the relative importance of your website on the internet.
Discover Me's approach to SEO
Discover Me take a "white hat" approach to SEO which means that we conform to W3C standards and we do not use techniques that could jeopardise our client reputation or risk being black banned by Google and other search engines. It is worth noting that many SEO experts do not take this approach and instead use so called 'black hat'?techniques to elevate your page rank unethically. Not all websites can have a naturally occurring high page rank, in such cases Discover Me advises a well targeted Adwords campaign to generate web traffic to their site.
How Discover Me helps your page rank
- We create well structured websites with clean navigation and well placed title text to naturally take advantage of search engines algorithms.
- Throughout the website development process we monitor the site and provide recommendations to improve SEO.
- We incorporate 'header tags' throughout your site to identify the page headings and sub headings for search engines.
- Our CMS software has been built to enable you to insert key words and descriptions for 'meta tags'. Meta tags can't be seen by the viewer but contain information about the page which can be read by search engines.
- Images used in our websites incorporate 'alt tags'. Alt tags are the text labels in your web page that are attached to graphics and can be searched.
- We avoid unnecessary use of flash animation. Google only reads text, Flash is made up primarily of images.
- We use text instead of images for banner text.
- Discover Me Design provide an optional web copywriting service to assist in you in writing web copy that will help improve your page rank.
- We can provide a detailed SEO analysis to identify areas which you can improve your ranking.
- We help identify your keywords and can optionally analyse and track your ongoing SEO progress in relation to these keywords.
Download the full version of our
SEO fact sheet